The reply is not the meeting
LinkedIn gets answered, email reaches everyone, and phone turns contact into conversation: the best outbound channel changes every time you change the denominator
Blog
Send it before you feel ready
The confidence arrives after the sending, not before it: ten psychological tricks for getting the community comment posted and the cold email out the door, and the one version of the resistance that is worth listening to
The whale you didn't chase
Six months of redlines for a deal that was never yours is a real and measurable failure mode: but going bottom-up does not let you skip enterprise sales, it lets you do it after the seats are already in the building
Three tips I got wrong first
Take your headline from a sentence a customer already wrote, keep a handwritten list of where your first hundred users came from, and stop treating a launch as one day: three cheap tips, and the versions of each one that failed before they worked
The GTM Atlas disagrees with itself
Attio put fifteen operators in one place: chapter one says lead with the product, chapter five tried exactly that and converted nobody, and which one is right depends on who signs the cheque
Everyone bought the same lead list
A viral thread says to swap Apollo for six public databases: the instinct is right, two of the six are already crowded, and the part that actually works is the part it spends the least time on
Agency or SaaS: the same million, opposite games
Agencies get to revenue fast and stall on hiring, SaaS gets there slowly and then compounds — what the data says about time to $1M, agency margins, and which hard problem you are choosing
Marketing tactics that don't scale, and work anyway
Guerrilla marketing for software products, including one tactic you can steal from this site and one we learned by getting it wrong in public
How to compress a month of GTM research into three hours
Use AI to find a market's hidden assumptions, pressure-test your idea, and prepare for better customer conversations
If AI is for everyone, what is left for indie developers?
Mark Zuckerberg's case for personal superintelligence, and why cheaper building makes distribution, trust, and judgment more valuable
Appsplosion!
How to get users in the brave new world of vibe coding and agentic development
Intelligent outreach
What are the best communities to reach new users in 2026?